Home (updated) - ABA Digital Marketing

We help ABA therapy providers attract their ideal clients, streamline their marketing, and build thriving waitlists—using strategies crafted by a fellow BCBA who understands your mission.

At ABA Digital Marketing, we specialize in ethical, high-impact digital marketing for behavior analysts, therapy teams, and clinician-owned practices. Whether you’re just starting out or looking to grow your reach, our proven systems are built to help you get found, get booked, and get back to doing what you love—serving families.

Founded by a BCBA Who Understands Your Work—and Your Mission

Hello, I’m Matt Harrington, a Board Certified Behavior Analyst and the founder of ABA Digital Marketing.

With years of hands-on experience in early intervention and clinical leadership, I’ve walked in your shoes—supporting families, managing care teams, and navigating the complex systems of an ABA practice. I know what it’s like to deliver meaningful care while also trying to grow a business ethically and sustainably.

But I began noticing a clear gap – Many incredible, clinician-led ABA providers weren’t showing up in local search results, even though they were delivering exceptional care. Families made decisions based on who appeared first online, not necessarily on who was the best fit for their child’s needs. So, I took action.

After building The Behaviorist Bookclub, a professional ABA community with over 15,000 members, I launched ABA Digital Marketing to bridge that gap. I merged my clinical expertise with modern digital strategy to create a marketing agency built by a BCBA, for BCBAs, with zero fluff and 100% mission alignment.

Whether you’re launching your first website, trying to fill your caseload, or scaling across locations, we’ll help you get found online and chosen by the right families.

We Help ABA Providers at Every Stage of Growth

Whether you’re launching your practice, managing a growing team, or expanding across multiple service areas, we tailor every marketing strategy to fit your stage, your goals, and your values. No matter where you are on your journey, we’re here to help you move forward with clarity and confidence.

Solo BCBAs

From overwhelm to organization

Running a practice on your own means wearing a dozen hats, and marketing often ends at the bottom of the list. We help you build a lightweight, high-impact digital system that attracts the right families, establishes your authority, and keeps your schedule full without draining your time and energy.

Mid-Size Clinics

Scalable systems for sustainable growth

With multiple locations or a growing team, it’s crucial to have an adaptable strategy. We help you create consistent branding, referral systems, and measurable KPIs across teams, enabling you to expand your reach, boost revenue, and maintain quality care.

Small ABA Teams

Professional polish meets personal connection

You’ve built a dedicated team. Now it’s time to showcase your services and values online. We design websites, SEO strategies, and caregiver content that reflect your brand and build instant trust with potential clients, so you can grow your impact without sacrificing your mission.

Clinician-Owned Startups

Launch strong. Grow with purpose.

Starting from scratch? We’ll help you hit the ground running with a professional website, local SEO, social media presence, and onboarding materials tailored to ABA families. You focus on building a great clinical foundation—we’ll ensure the right people can find you.

Services That Fuel Real Growth for
ABA Providers

Our services are designed specifically for ABA therapy businesses—no generic templates, no one-size-fits-all plans. We understand your clinical responsibilities and build marketing systems that support your mission, save you time, and bring in ideal clients. Whether you need help getting found online, nurturing leads, or launching a new website, we offer flexible solutions grounded in ethical practices and measurable results.

1. Search Engine Optimization (SEO)—Be found by families searching for ABA services near you with targeted local SEO and Google optimization.

2. Website Design & Redesign—We build clean, mobile-ready websites that inspire trust and convert visitors into scheduled consultations.

3. Social Media Strategy—Engage caregivers and boost your visibility with consistent, on-brand social content that reflects your values.

4. Email Marketing and waitlist Nurturing—Keep families informed and connected with email sequences that educate, guide, and convert.

5. Content Creation (Blog & Resource Writing)—Position yourself as a trusted expert with blogs, FAQs, and caregiver guides optimized for SEO and clarity.

6. KPI Strategy & Consulting—Track what matters. We help you define goals, monitor results, and refine strategy every step of the way.

Our 4 step, data based digital marketing strategy

Marketing created for, done for, and tested by a behavior analyst.

Custom KPI setup to track marketing data

Data, Data, Data. We use it everyday during our clinical work, so why should it not have an instrumental part to play within your marketing efforts. Having clear marketing KPIs helps us

The ABA Digital Marketing Agency will create a custom KPI dashboard so will finally be able to make data based decisions regarding marketing and campaigns.

Increase dream client inflow

Since we know who your dream client is, now we need to make sure they know who you are. Instead of getting lost in a sea of other similar ABA companies, this is when we utilize marketing to stand out in the crowd. To do this, we focus on

The ABA Digital Marketing Agency will work hard to ensure that your dream client knows who you are and what you do, so that they can find you, sign up for your waitlist, and start services ASAP.

Flood the waitlist with dream clients

We now need to help your dream client get on your waitlist. These strategies will ensure that instead of your dream client closing your website after browsing, they stay engaged and make the initial call. To do this, we focus on

During this stage, we focus on making sure that interest translates into increases in waitlist applications. Only with a full waitlist of your dream clients can you comfortably take risks as an owner.

Provide support and education for those on the waitlist

Now that you have a full waitlist, we need to keep them engaged and learning. This means providing support regarding the important documents needed to start ABA, as well as caregiver education and resources. To do this, we focus on

Serving your waitlist and keeping them engaged is the best way to ensure they are ready to start services when you need them to. Additionally, caregiver resources and education are written by a BCBA/LBA, so you can be sure they are accurate.

Why ABA Providers Trust ABA Digital Marketing

Choosing a marketing partner is more than hiring a service—it’s a decision to invest in the future of your practice. At ABA Digital Marketing, we bring a rare combination of clinical experience, strategic insight, and ethical commitment to every partnership. Here’s what makes us different:

Clinician-Owned

We’ve been where you are

Founded by a Board-Certified Behavior Analyst, our agency knows the challenges ABA providers face firsthand. We understand how to build rapport with families and navigate waitlists and insurance. Our real-world experience allows us to speak your language, anticipate your needs, and represent your practice with authenticity and care.

Data-Driven

No fluff—just results

We don’t believe in guessing games. Every strategy we implement—SEO to social content—is guided by clear metrics and performance benchmarks. We help you define meaningful KPIs, track them consistently, and adjust your plan based on what’s working. You’ll always know where your investment is going and how it’s paying off.

Ethically Aligned

Marketing with integrity, always

You work in a field grounded in trust, respect, and service. Your marketing should reflect those same values. We steer clear of clickbait, aggressive ad tactics, or inflated promises. Instead, we focus on clear messaging, caregiver education, and relationship-building strategies that support your long-term success, not just short-term clicks.

Let’s Grow Your Practice—Together

You’re doing life-changing work. Let’s make sure the right families can find you. We’ll help you build a sustainable, ethical marketing system that grows as you do.