ABA Digital Marketing and Business Blog

Digital marketing can be complex and costly. With dozens of marketing agencies happy to take your money, it's important to be educated before signing the contract. These blogs span various digital marketing topics, from local referral gen to FB ads, and should serve as a one-stop-shop for learning to market your ABA company!

The Ultimate Guide to Local SEO for ABA Businesses: Gaining a Competitive Edge

Discover 'The Ultimate Guide to Local SEO for ABA Businesses' and learn how to optimize your practice and gain a competitive edge in the ABA industry. ...more

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October 17, 2025•6 min read

Maximizing Your ABA Practice's Success with Google Business Profile

Boost your ABA practice's growth with Google Business Profile optimization. Learn tips to attract local clients and enhance your online presence. ...more

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October 17, 2025•5 min read

Digital Marketing for Behavior Analysts, by a Behavior Analyst

Matt Harrington, BCBA, LBA, has worked in autism care and behavior analysis since 2014. He began as a respite care provider and rose to RBT®, BCaBA®, BCBA®, Clinic Manager, and Clinic Director. He has worked in hospitals, schools, clinics, and homes. His focus is on complex behaviors and caregiver support.

Beyond clinical work, Matt found a passion for teaching other BCBAs®. This passion led him to create The Behaviorist Bookclub, offering research and CEUs to BCBAs®. His work grew the club from 0 to 15,000 members and provided 2500+ CEUs. The lessons learned during this growth ignited his interest in ethical digital marketing.

In 2024, he launched the ABA Digital Marketing Agency. Its goal? To help ABA companies find and serve their ideal clients. By doing so, it boosts community support and impact. Matt specializes in SEO and copywriting. He crafts content that drives traffic and referrals to local ABA businesses.

Let’s Grow Your Practice—Together

You’re doing life-changing work. Let’s make sure the right families can find you. We’ll help you build a sustainable, ethical marketing system that grows as you do.