The Only BCBA-Founded Marketing Agency
ABA Marketing Built by a BCBA Who Gets It
You became a behavior analyst to help families, not to figure out Google rankings or SEO. We handle the marketing so you can stay focused on clinical work.
SEO, referral outreach, and lead generation for ABA therapy providers across the U.S.
Marketing feels complex, but at its core, it’s simple. What can you do for the other person? Marketing is relationship building.
Matt Harrington, BCBA
Why ABA Providers Need Specialized Marketing
The Problem
Most ABA clinic directors at small practices get marketing responsibilities dumped on them that they never expected. One person juggling seven roles means marketing gets ignored, and families who need your services never find you.
- Generic healthcare agencies don’t understand ABA referral networks or BCBA credentialing
- Dropping off donuts and brochures is a one-sided relationship, not a marketing strategy
- Your online presence doesn’t reflect the quality of care you deliver
The Solution
We combine referral outreach, SEO, and content so you can stay focused on clinical work. Business development starts as a marketing task, but it should really end as a clinical task — that’s where we come in.
- We use real provider data to build outreach specific to your geography services, and growth stage
- We get your practice in front of the right providers and families in your area
- We develop real relationships with referring providers in your area
A BCBA Who Fell in Love with Relational Marketing
I’m Matt Harrington, a Board Certified Behavior Analyst and the founder of ABA Digital Marketing. Like most clinic directors at small practices, marketing was a responsibility placed on me that I never expected. But I fell in love with it, specifically with relational-style marketing.
That shift from pure clinician to ABA marketing specialist is what makes us different. I understand the realities of running an ABA practice: supporting families, managing insurance, leading RBT teams, and growing ethically. I built the Behaviorist Bookclub with 15,000+ professionals, then launched this agency because excellent clinician-led providers weren’t showing up online while families chose whoever appeared first on Google.
I’m not trying to take every client. I’m looking for folks to collaborate with who I can really be there for in the long run, helping their practice grow beyond just the billable hours.
Real Results for ABA Providers
Real numbers from real ABA therapy practices. We track what matters and deliver growth you can measure.
50+
ABA Companies Served
2-5
Referring Partners by Month 5
90%
Client Retention
100+
Provider Meetings Monthly
How Our ABA Marketing Agency Grows Your Practice
Every ABA practice marketing strategy we build is customized for your geography, your services, and your growth stage. Here’s the multi-pronged approach.
01
SEO That Families Actually Find
When parents search “ABA therapy near me,” your practice should show up first. We handle technical SEO, local search optimization, Google Business Profile, and content strategy so families find you before your competitors. This is foundational ABA digital marketing.
02
Referral Outreach That Builds Relationships
We identify pediatricians, developmental specialists, and therapists in your area, then build genuine referral partnerships. Not a brochure drop. A real relationship. We typically see first referrals by month 3-4, with 2-5 consistent referring partners by month 5.
03
Lead Generation and CRM
We set you up with the tools to manage contacts, nurture relationships, and track your clients from first touch to intake. You’ll know exactly where every lead came from and what’s converting. No more guessing whether marketing is working.
04
Marketing Support and Consulting
It is not about spending the most or beating the competition. It is about getting your staff in front of the right clients so they can make an impact. We are here to help get your team there, from wherever you are starting.
ABA Practice Marketing for Every Stage
Whether you’re a solo BCBA or a multi-site operation, we tailor every strategy to your stage, goals, and values.
What Makes Our ABA Marketing Different
Generic healthcare agencies don’t understand your world. Here’s why ABA providers trust us.
Clinician-Founded
We’ve Been Where You Are
We’re not a generic agency that added “ABA” to our website. Our founder is a Board-Certified Behavior Analyst who ran clinical teams, managed insurance headaches, and built an ABA practice from the ground up. We understand waitlists, RBT staffing, BACB ethics, and how to talk to families.
Relationship-First
Real Partnerships, Not Brochure Drops
Marketing for ABA providers isn’t about blasting ads. It’s about developing genuine relationships with pediatricians, developmental specialists, and school districts. We nurture those connections into consistent referral partners who send families your way month after month.
Data-Driven
Clear KPIs, No Guessing
As behavior analysts, we believe in measurable outcomes. Every strategy is guided by metrics and benchmarks. You’ll always know where your investment is going, what’s working, and how it’s paying off. We track referrals, leads, conversions, and cost per acquisition.
Frequently Asked Questions About ABA Marketing
How is ABA Digital Marketing different from a general healthcare marketing agency?
We’re founded and led by a Board Certified Behavior Analyst who ran ABA clinics and managed clinical teams. General agencies don’t understand ABA referral networks, BCBA credentialing, insurance dynamics, or how to ethically market to families seeking autism services. We do, because we’ve lived it.
How quickly will I see results from ABA practice marketing?
SEO improvements typically show within 60-90 days. For referral outreach, we start engaging potential referring providers immediately. We typically see first referrals by months 3-4, and by month 5 we’re aiming for 2-5 consistent referring partners who regularly send families your way.
What does your ABA marketing package include?
Our packages are services, and growth stage size and goals. They can include SEO and local search optimization, referral outreach campaigns, social media content, CRM setup and management, Google Business Profile optimization, and content marketing. We design individual BCBA/small clinic packages as well as organizational strategies for multi-site operations. Book a strategy call to discuss what fits.
Do you work with ABA providers outside of my state?
Yes. We work with ABA therapy providers across the entire United States. Our digital marketing strategies and referral outreach systems target your specific service area, whether that’s a single city or multiple states.
Is your marketing approach ethical and BACB-aligned?
Absolutely. As a BCBA-founded agency, ethical practice is non-negotiable. We never use clickbait, aggressive sales tactics, or inflated promises. Our marketing focuses on clear messaging, caregiver education, and genuine relationship-building. We represent your practice with the same integrity you bring to your clinical work.
Ready to Grow Your ABA Practice?
You’re doing life-changing work with families. Let’s make sure the right ones can find you. We’ll build a sustainable, ethical marketing system that grows as you do.
Free 30-minute strategy call. No pressure. Just a conversation about where your practice is and where you want to take it.
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