Marketing built for ABA.
SEO, CRO, full-experience website redesigns, and digital ad management. Strategy designed by a BCBA, backed by 25 years of healthcare marketing expertise.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998. 25 years of behavioral-health, recovery, and specialty-care growth, now focused on ABA practices.
Services built for ABA practices.
Battle-tested across healthcare. Re-engineered for ABA — by a BCBA who’s spent a decade across the table from caregivers, BCBAs, and intake teams.
ABA Search Engine Optimization
Bring the right families and referral partners to your intake form. Keyword research, on-page, technical, local SEO, and content production — all tuned to how ABA seekers actually search.
Conversion Rate Optimization
Turn the visitors you already have into intakes. Heatmaps, A/B tests, landing-page optimization, and intake-flow audits — without rebuilding the whole site.
Conversion · UX · SEO
Our flagship engagement. Conversion optimization, user experience, and SEO designed and shipped together — so every page, ad, and intake step works toward the same conversion outcome.
Digital Ad Management
Paid search, paid social, display, and retargeting — built for the ABA buying journey. We measure cost-per-intake, not impressions, and tune every campaign to what your practice actually needs more of.
Why ABA practices work with A-Train
Strategy designed by a BCBA
Every engagement is designed by a BCBA who’s actually sat in IEP meetings, written behavior plans, and run intake. We don’t translate clinical language — we speak it.
Backed by a 25-year healthcare agency
Execution runs through A-Train Marketing’s behavioral-health-specialized team. HIPAA-aware, accessibility-compliant, and battle-tested across 23 states.
ABA-specific, not ABA-friendly
We work exclusively with ABA therapy providers. Authorization renewals, BCBA hiring funnels, caregiver-collaboration messaging — these are the daily problems we build around.
Outcomes, not impressions
Every engagement gets a transparent dashboard tied to intakes, qualified leads, and cost per acquisition — not vanity metrics.
Completely HIPAA-compliant
Compliant analytics, ADA-accessible builds, and BACB advertising-guideline review on every creative. Healthcare-grade execution from a 25-year agency that ships compliant work as the default — not the upsell.
Healthcare results.
25 years of behavioral-health, recovery, and specialty-care marketing. The same playbooks now sit behind every ABA engagement we run.
944%
Multi-location clinic ROI
90.6% lift in website leads · 21% conversion-rate gain across a full website + paid + content rebuild
$2.5M
Specialty-care campaign ROI
2.5M impressions · 362K+ individuals reached · 5,468% total campaign ROI
248%
Six-month conversion lift
SEO-first content rebuild — organic traffic surged in six months
A BCBA who fell in love with marketing
Matt Harrington is a BCBA with ten years inside ABA practices — running intake, building referral networks, and watching good clinicians lose families to bigger marketing budgets. The ABA Growth Division of A-Train Marketing is his answer: clinically-informed strategy paired with 25 years of healthcare-marketing experience, working as one team.
We’re not an agency. We’re the ABA growth division of one.
Ready to grow your ABA practice?
A 30-minute discovery call with Matt — BCBA-led, ABA-only.
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