Local Outreach That Actually Works—Built for ABA Providers
We help ABA therapy providers attract their ideal clients, streamline their marketing, and build thriving waitlists—using strategies crafted by a fellow BCBA who understands your mission.
Founded by a BCBA Who Understands Your Work—and Your Mission
Hello, I’m Matt Harrington, a Board Certified Behavior Analyst and the founder of ABA Digital Marketing.
With years of hands-on experience in early intervention and clinical leadership, I’ve walked in your shoes—supporting families, managing care teams, and navigating the complex systems of an ABA practice. I know what it’s like to deliver meaningful care while also trying to grow a business ethically and sustainably.
But I began noticing a clear gap – Many incredible, clinician-led ABA providers weren’t showing up in local search results, even though they were delivering exceptional care. Families made decisions based on who appeared first online, not necessarily on who was the best fit for their child’s needs. So, I took action.
After building The Behaviorist Bookclub, a professional ABA community with over 15,000 members, I launched ABA Digital Marketing to bridge that gap. I merged my clinical expertise with modern digital strategy to create a marketing agency built by a BCBA, for BCBAs, with zero fluff and 100% mission alignment.
Whether you’re launching your first website, trying to fill your caseload, or scaling across locations, we’ll help you get found online and chosen by the right families.
We Help ABA Providers at Every Stage of Growth
Whether you’re launching your practice, managing a growing team, or expanding across multiple service areas, we tailor every marketing strategy to fit your stage, your goals, and your values. No matter where you are on your journey, we’re here to help you move forward with clarity and confidence.
Solo BCBAs
From overwhelm to organization
Running a practice on your own means wearing a dozen hats, and marketing often ends at the bottom of the list. We help you build a lightweight, high-impact digital system that attracts the right families, establishes your authority, and keeps your schedule full without draining your time and energy.
Mid-Size Clinics
Scalable systems for sustainable growth
With multiple locations or a growing team, it’s crucial to have an adaptable strategy. We help you create consistent branding, referral systems, and measurable KPIs across teams, enabling you to expand your reach, boost revenue, and maintain quality care.
Small ABA Teams
Professional polish meets personal connection
You’ve built a dedicated team. Now it’s time to showcase your services and values online. We design websites, SEO strategies, and caregiver content that reflect your brand and build instant trust with potential clients, so you can grow your impact without sacrificing your mission.
Clinician-Owned Startups
Launch strong. Grow with purpose.
Starting from scratch? We’ll help you hit the ground running with a professional website, local SEO, social media presence, and onboarding materials tailored to ABA families. You focus on building a great clinical foundation—we’ll ensure the right people can find you.
Services That Fuel Real Growth for
ABA Providers
Our services are designed specifically for ABA therapy businesses—no generic templates, no one-size-fits-all plans. We understand your clinical responsibilities and build marketing systems that support your mission, save you time, and bring in ideal clients. Whether you need help getting found online, nurturing leads, or launching a new website, we offer flexible solutions grounded in ethical practices and measurable results.
1. Search Engine Optimization (SEO)
We build systems that bring consistent, high-quality leads directly to your inbox. From website funnel optimization to local listing management and call-to-action strategies, we help ensure that nearby families and referrers find and contact you first.
2. Local Lead Generation
Rank higher on Google when families search for ABA services near them. We optimize your website, content, and online presence to help you stand out in local search results and attract the right traffic organically.
3. Local Outreach & Email Connection Building
We take proactive steps to get your name in front of the right people. Our outreach strategy includes personalized email campaigns and strategic connection-building with local pediatricians, schools, and referral partners, so your name is at the top of families’ minds when they need care.
4. Social Media Strategy
We create engaging, caregiver-friendly content that builds trust and visibility across platforms like Facebook and Instagram. By staying active and relevant in your local digital community, you boost awareness, reinforce your brand, and turn followers into clients.
Our 4-Step Framework to Fill Your Waitlist—Locally, Ethically, and with Measurable Results
This framework was built by a behavior analyst who understands both clinical care and community connection. At ABA Digital Marketing, we apply the same data-informed principles used in behavior
Custom KPI Development
Measure what matters. Market with confidence.
We begin by identifying Key Performance Indicators (KPIs) specific to your ABA practice. These are not generic stats—they’re strategic metrics tied to your growth goals, like new inquiries, referral source conversions, and local search impressions.
With your custom dashboard, you’ll have a clear picture of:
- What’s working (and what’s not)
- Where your best leads are coming from
- Creating consistent blog & social content around USP
By tracking the right data, we make sure every marketing decision is based on real evidence—not assumptions.
Local Network Strategy
Build your presence where it matters most.
The strongest ABA practices grow through local trust and community reputation. In this step, we map out the local landscape and identify high-impact referral opportunities—think pediatricians, schools, SLP clinics, nonprofits, and early intervention providers.
We develop a plan to:
- Clarify who your referral partners should be
- Develop messaging that speaks to their values
- Strategize long-term outreach and relationship-building
This strategy becomes the foundation for your community impact—positioning you as the go-to provider in your area.
Local Outreach
Make intentional connections with people who matter.
You don’t need mass emails—you need meaningful outreach. We craft and send personalized, strategic emails to your local network: providers, schools, family centers, and community leaders.
These emails are designed to:
- Introduce your ABA services in a professional, human way
- Position your practice as a trusted resource
- Invite partnerships, referrals, and visibility in their networks
This proactive outreach opens doors, builds relationships, and keeps your name top of mind when families ask for help.
Flood the Waitlist With Dream Clients
Turn visibility into volume—without sacrificing your values.
Once your systems are in place, it’s time to scale visibility and drive qualified leads to your waitlist. We combine SEO, optimized listings, consistent content, and referral momentum to attract the families who align with your mission.
This stage is about:
- Standing out in search results with local SEO
- Publishing content that builds trust and authority
- Encouraging referrals from families and partners you already serve
The result? A steady stream of ideal clients—ready, informed, and eager to work with you.
Why ABA Providers Trust ABA Digital Marketing
Choosing a marketing partner is more than hiring a service—it’s a decision to invest in the future of your practice. At ABA Digital Marketing, we bring a rare combination of clinical experience, strategic insight, and ethical commitment to every partnership. Here’s what makes us different:
Clinician-Owned
We’ve been where you are
Founded by a Board-Certified Behavior Analyst, our agency knows the challenges ABA providers face firsthand. We understand how to build rapport with families and navigate waitlists and insurance. Our real-world experience allows us to speak your language, anticipate your needs, and represent your practice with authenticity and care.
Data-Driven
No fluff—just results
We don’t believe in guessing games. Every strategy we implement—SEO to social content—is guided by clear metrics and performance benchmarks. We help you define meaningful KPIs, track them consistently, and adjust your plan based on what’s working. You’ll always know where your investment is going and how it’s paying off.
Ethically Aligned
Marketing with integrity, always
You work in a field grounded in trust, respect, and service. Your marketing should reflect those same values. We steer clear of clickbait, aggressive ad tactics, or inflated promises. Instead, we focus on clear messaging, caregiver education, and relationship-building strategies that support your long-term success, not just short-term clicks.
Let’s Grow Your Practice—Together
You’re doing life-changing work. Let’s make sure the right families can find you. We’ll help you build a sustainable, ethical marketing system that grows as you do.
