ABA Digital Marketing and Business Blog
Digital marketing can be complex and costly. With dozens of marketing agencies happy to take your money, it’s important to be educated before signing the contract. These blogs span various digital marketing topics, from local referral gen to FB ads, and should serve as a one-stop-shop for learning to market your ABA company!
Digital Marketing for Behavior Analysts, by a Behavior Analyst
Matt Harrington, BCBA, LBA, has worked in autism care and behavior analysis since 2014. He began as a respite care provider and rose to RBT®, BCaBA®, BCBA®, Clinic Manager, and Clinic Director. He has worked in hospitals, schools, clinics, and homes. His focus is on complex behaviors and caregiver support.
Beyond clinical work, Matt found a passion for teaching other BCBAs®. This passion led him to create The Behaviorist Bookclub, offering research and CEUs to BCBAs®. His work grew the club from 0 to 15,000 members and provided 2500+ CEUs. The lessons learned during this growth ignited his interest in ethical digital marketing.
In 2024, he launched the ABA Digital Marketing Agency. Its goal? To help ABA companies find and serve their ideal clients. By doing so, it boosts community support and impact. Matt specializes in SEO and copywriting. He crafts content that drives traffic and referrals to local ABA businesses.
