Digital Marketing Services

We believe that identifying and attracting your dream client ensures the highest quality service, maximizing community impact and support

Get clear on what your ABA team does better than anyone else.

With private equity and big box ABA companies creating a crowded and competitive local market, simply being an "ABA company" is not enough. The ABA Digital Marketing Agency will work with you to determine what you are best at, and how you can use consistent and ethical digital marketing to attract your dream client.

Our 4 step, data based digital marketing strategy

Marketing created for, done for, and tested by a behavior analyst.

Custom KPI setup to track marketing data

Data, Data, Data. We use it everyday during our clinical work, so why should it not have an instrumental part to play within your marketing efforts. Having clear marketing KPIs helps us

Identify problem areas
Revise campaigns and marketing pushes
Double down on strategies that are serving your business

The ABA Digital Marketing Agency will create a custom KPI dashboard so will finally be able to make data based decisions regarding marketing and campaigns.

Increase dream client inflow

Since we know who your dream client is, now we need to make sure they know who you are. Instead of getting lost in a sea of other similar ABA companies, this is when we utilize marketing to stand out in the crowd. To do this, we focus on

Developing a unique selling point (USP)
Rewriting website copy to highlight USP and increase local SEO
Creating consistent blog & social content around USP

The ABA Digital Marketing Agency will work hard to ensure that your dream client knows who you are and what you do, so that they can find you, sign up for your waitlist, and start services ASAP.

Flood the waitlist with dream clients

We now need to help your dream client get on your waitlist. These strategies will ensure that instead of your dream client closing your website after browsing, they stay engaged and make the initial call. To do this, we focus on

Creating a sustainable referral system from your current clients
Writing an email opt-in & engagement sequence
Writing weekly emails & monthly newsletter

During this stage, we focus on making sure that interest translates into increases in waitlist applications. Only with a full waitlist of your dream clients can you comfortably take risks as an owner.

Provide support and education for those on the waitlist

Now that you have a full waitlist, we need to keep them engaged and learning. This means providing support regarding the important documents needed to start ABA, as well as caregiver education and resources. To do this, we focus on

Guided email onboarding when someone joins the waitlist
Caregiver education and resources through weekly directed emails.

Serving your waitlist and keeping them engaged is the best way to ensure they are ready to start services when you need them to. Additionally, caregiver resources and education are written by a BCBA/LBA, so you can be sure they are accurate.

DIGITAL MARKETING SERVICES

Find and serve your dream client, every time.

While there may be thousands of ABA clinics, there is something that your company does better than anything else. There is a client that your company serves better than anyone else. Our digital marketing services help you not just increase your clients, but serve your dream client every time.