What’s Inside This SOP

• How to identify and join the right local Facebook groups
• Content strategy for Facebook groups (what to post and when)
• How to provide value without being salesy or violating group rules
• Converting group engagement into consultations and intakes
• Building your own group vs. participating in existing groups
• Caregiver resource handouts and workshop promotion templates

Why Facebook Groups Work

Facebook groups are where local parents and caregivers ask for recommendations. When a parent posts “Does anyone know a good ABA therapist near [city]?”, you want to be the provider that three other people recommend. That only happens if you’ve been consistently providing value in those groups.

The strategy is simple: join local parenting groups, special needs support groups, and autism community groups. Provide genuinely helpful information, share resources, answer questions. When families see you consistently showing up with valuable content, they remember your name when they need services.

This approach also works for building relationships with other professionals. SLPs, OTs, and pediatric mental health providers are often in these same groups. You get noticed, they reach out, and referral partnerships form organically.