A BCBA Who Fell in Love with Marketing
I’m Matt Harrington — a Board Certified Behavior Analyst with ten years inside ABA practices. I now apply behavior-analytic thinking to consumer behavior: how caregivers search, how referring providers decide, how BCBAs pick employers. The ABA Growth Division of A-Train Marketing creates clinically-informed strategy, paired with 25 years of healthcare-marketing experience.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Our Story
Like most clinical directors at small ABA practices, I wore every hat. Clinical director, supervisor, intake coordinator, and somehow marketer. The generic marketing advice didn’t fit ABA. Dropping off donuts at pediatrician offices is a one-sided relationship; even when it works, it works for a single visit and ignores the other fifty-one weeks.
That gap pulled me in. I started studying relational marketing, building real partnerships with referring providers, and developing systems that produced consistent referral pipelines. I built the Behaviorist Bookclub community of 1,800+ BCBAs, then launched ABA Digital Marketing because excellent clinician-led practices weren’t showing up online while families found whoever ranked first on Google.
In 2026 we joined A-Train Marketing as their dedicated ABA Growth Division. ABA Digital Marketing is no longer a stand-alone agency — we’re the ABA-specialized arm of a 25-year behavioral-health marketing firm. Strategy stays BCBA-led, and the ABA-specific work ships shoulder-to-shoulder with the same team that’s been growing behavioral-health organizations for 25 years.
Backed by A-Train Marketing
A-Train Marketing has been growing behavioral-health organizations since 1998. They serve the United States from Colorado offices, with more than 25 years of awards (Davey, Communicator, Titan Health), HIPAA-aware analytics, and an average client tenure measured in years, not months. As the ABA Growth Division, we ship work shoulder-to-shoulder with the same behavioral-health, recovery, and family-support team that’s been doing this for 23 states.
What Drives Our Approach
Our Philosophy
Marketing is behavior change. ABA is behavior change. There’s a lot of shared principles there.
Matt Harrington, BCBA
As practitioners, we push for compassionate, assent-based marketing. No countdown timers. No “bro” tactics. No inflated promises. We represent your practice with the same integrity you bring to your clinical work — making engaging with you so valuable that referral partners and families want to come back on their own.
We work with ABA clinics across the spectrum — single-location practices with serious budget, multi-site groups managing growth, and operators who care about the work as much as the metrics. Referral outreach, content strategy, and community-building are part of our toolkit, but they’re not headline services anymore — they’re tactics inside the offerings on the services page.
Want to talk about your practice?
A 30-minute discovery call with our team. BCBA-led, A-Train-backed, ABA-only. No pressure, no hard sell — just an honest conversation.