Cold Outreach for ABA
Build your referral pipeline from scratch. The exact landscape, scripts, and three-tier prioritization a BCBA-owned practice uses to land its first ten referring partners without paid ads.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Get the 29 pages workbook
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What’s inside this workbook
- The math behind a real outreach motion (30 contacts/wk × 12 wks)
- The full referral source landscape and what each cares about
- The 3-tier prioritization system (50 / 30 / 20 split)
- Cold email templates + the pattern-interrupt opener that lands
- The 3-touch cadence and how to read non-replies
- Objection-response language for the five most common stalls
- The CRM / tracking sheet you can copy on day one
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.