Who’s Advertising ABA Therapy in District of Columbia

Updated July 2026 · observed ad counts, refreshed monthly

We checked Meta’s Ad Library and Google’s Ads Transparency Center for every practice advertising ABA therapy in District of Columbia, and as of July 2026 we found just 2 still running live ads. That is not thin data — it is the headline. A market this quiet means paid attention is cheap and almost nobody is claiming it, so the first practice to run a serious campaign here is bidding against next to no one for the families searching.

Biggest ABA advertisers in District of Columbia

Ranked by the number of active ads we observed across Meta and Google — not by spend, which advertisers never disclose. More live ads usually signals a bigger, longer-running push, but read it as a measure of activity, not budget.

The market read on District of Columbia

The market in District of Columbia is split down the middle: Little Leaves Behavioral Services is defending Google search while Personality Test: Created by Experts owns the social feeds, and neither is contesting the other’s turf. This is not just a chain fight — 1 of the advertisers in District of Columbia are local independents holding their own against 1 national brands, which tells you a focused local practice can absolutely show up here. One name is carrying most of the board: Little Leaves Behavioral Services accounts for roughly 100% of every active ad we observed, so the market looks more crowded than it actually is once you set that one advertiser aside.

The Meta picture

Meta’s Ad Library is a public record of every ad running on Facebook and Instagram, searchable by advertiser. It is the clearest window you have into what your competitors in District of Columbia are putting in front of families.

The Google picture

Google’s Ads Transparency Center publishes a rounded count of the ads an advertiser is running, shown here as “~N ads.” It is an approximate figure from Google, not a spend number, and it tells you who is buying search and display in District of Columbia.

Where this data comes from

Every number on this page comes from public sources, refreshed monthly (last run: July 2026). Meta ad counts and creatives come from Meta’s Ad Library; the “~N ads” figures come from Google’s Ads Transparency Center; the provider list is built from NPI registry data mapped to each clinic’s location. Counts are observed active ads as of the run date — not ad spend, which is not public for commercial advertisers. When a source blocks a check, we show the last confirmed data with its “as of” date rather than guess.

Common questions

How much does it cost to advertise ABA therapy?

Nobody can tell you a real number from the outside, and anyone who quotes a flat figure is guessing. Meta and Google do not publish what commercial advertisers spend, so this page never claims to. What actually sets your cost is your market: how many providers are bidding on the same keywords, how tight your service area is, what a new client is worth to your practice, and how well your intake converts a click into a booked assessment. A contested metro runs hotter than a rural county. The honest answer is that it varies — and the counts on this page tell you how crowded your specific market is, which is the input that matters most.

What is the Meta Ad Library?

It is a free, public database Meta runs of every ad active on Facebook and Instagram. Anyone can search it by advertiser and see the live creative, when it started running, and which platforms it is on. We use it to pull the ads and counts shown here. There is no login and nothing private about it — Meta is required to keep it open.

How often is this page updated?

Monthly. The current data was collected in July 2026, and every count is stamped with the date it was observed. Advertisers turn campaigns on and off constantly, so we re-run the collection each month to catch what changed.

Why don’t you show dollar spend?

Because it is not public. Meta and Google only disclose spend for political and social-issue ads, not commercial ones like ABA therapy. We could model a guess, but a made-up spend number is worse than none — it gives you false confidence. So we report what is actually observable: how many ads are running, on which platforms, and for how long.

How do I compete with the big advertisers in District of Columbia?

You do not have to outspend a national chain to win in District of Columbia — you have to out-target them. Chains run broad, generic campaigns across dozens of markets at once. You know your city, your waitlist reality, and the exact families you serve. A tighter geographic focus, ads that speak to local intake concerns, and a booking flow that actually converts will beat raw volume. Start by reading what the chains are saying in the gallery above, then say something they cannot.

The other numbers behind District of Columbia

Ad activity is only one input — here are the other numbers that decide whether marketing pays off in District of Columbia: what it costs to staff a clinic and what the state actually reimburses.

See how the markets next door to District of Columbia compare: Maryland · Virginia