CXS: Conversion · UX · SEO, designed as one
Our flagship engagement and a category of its own. CXS stands for Conversion optimization, user eXperience, and SEO — three disciplines designed and shipped together rather than bolted on one at a time. Built around how ABA families actually search, evaluate, and book intake.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Built around the ABA buying journey
CXS is the right engagement when your site is dated, your intake flow leaks, and your search visibility doesn’t match the quality of your clinical work. We rebuild the entire conversion path — site, content, intake, analytics — around the way ABA families actually choose a provider.
The CXS engagement
A 12-week engagement, then ongoing optimization. BCBA-led strategy, shipped by the same team that’s been growing behavioral-health organizations for 25 years.
Discovery & strategic plan
Audit of your current site, SEO position, intake flow, ad spend, and competitor set. Persona work with your clinical team. We leave Week 2 with a written plan, target keywords, and a testable conversion hypothesis.
Information architecture & content
Site map and page-by-page briefs anchored in keyword and intent research. Conversion copy written by a clinician-led team — no “healthcare-flavored” boilerplate.
Design & build
Mobile-first wireframes, design system, then a HIPAA-aware, ADA-compliant build. Performance budgets enforced; Core Web Vitals shipped green.
Conversion engineering
Intake forms rebuilt around the data we collected. Heatmap-driven CTAs. Trust signals placed at the scroll depths that actually convert.
Launch & SEO migration
Redirect mapping, indexable migration, internal-linking sweep, schema, and a 30-day post-launch ranking watch.
Quarterly optimization
Live conversion dashboard. Quarterly experiments. Content additions tied to ranking gaps. The system keeps compounding after launch.
CXS-class outcomes
Premier-engagement results from A-Train’s behavioral-health portfolio. The same play we now run for ABA practices.
Is CXS the right fit?
CXS is the right engagement if you can answer “yes” to most of these:
- Your current site is more than 3 years old, slow, or hard to navigate on mobile.
- You’re getting traffic but not enough qualified intakes.
- SEO and CRO have been bolted on instead of built in.
- You’re growing — adding services, locations, or hiring — and the site can’t keep up.
- You want a single accountable partner instead of three vendors.
If only one or two apply, our standalone SEO or CRO engagements may be a better fit. We’ll tell you on the discovery call.
Rebuild your conversion engine
A 30-minute CXS discovery call. We’ll review your site live, walk through the engagement, and tell you whether CXS or a standalone service is the right starting point.