The Five Principles of ABA Intake That Don’t Change
Same principles from your first client to your hundredth. The lean form, the 24-hour rule, the four-touch follow-up, real empathy as an operating standard, and the three lists every honest waitlist actually needs.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- The lean form — what your website should actually ask (and what to cut)
- Speed to lead — the 24-hour floor and why 3 minutes is the new gold standard
- Helpful follow-up — the four-touch sequence, scripts, and diagnostic-wait play
- Empathy in action — flexibility beats phrases, what real empathy looks like
- Honest logistics — the three lists every clinic needs (showing interest / waiting on paperwork / qualified and ready)
- Audit prompts, ASSESS grids, and tiered checklists for every principle
- A 5-step weekly cleanup that makes your waitlist mean something
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.