Digital ads for ABA practices
Caregivers researching ABA aren’t a transactional audience — they need education before they need a phone number. We run paid search, paid social, display, and retargeting that meets families and referral partners at the right step of that journey, and report on cost-per-intake instead of vanity impressions.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
What’s included
●Google Ads (search + Performance Max)
●Meta paid social (FB / IG)
●LinkedIn for BCBA recruiting
●Display & retargeting
●YouTube pre-roll
●Google Ad Grant management (501c3)
●Audience & persona development
●Landing-page builds (with CRO)
●Conversion tracking & attribution
●Cost-per-intake reporting
●Creative & copy production
●Quarterly account audits
How we run ABA ad campaigns
Strategy first, never “set and forget”
Every account starts with a written strategy and a target cost per intake. If we can’t model how the spend pays back, we don’t run it.
Audience separation
Caregiver, school staff, pediatric provider, and BCBA recruiting audiences each get their own creative, landing pages, and bid strategy. Mixed audiences mean wasted spend.
Conversion-grade landing pages
We don’t drive ad traffic to your homepage. Every campaign gets a purpose-built landing page tied to its specific search intent.
Real conversion tracking
GA4 events, server-side conversion API on Meta, offline-conversion uploads from your CRM. We measure what actually closes, not what clicks.
HIPAA-aware analytics
Compliant tracking via Freshpaint or equivalent — no PHI flowing to ad platforms. BACB advertising guidelines reviewed on every creative.
Transparent reporting
Live dashboard with spend, intakes, cost-per-intake, and quarterly strategy notes. No screenshots-of-screenshots in slide decks.
Paid-media outcomes
Behavioral-health and specialty-care paid-media results from A-Train’s portfolio. The playbook we now run on ABA accounts.
Stop guessing on ad spend
A 30-minute discovery call. We’ll review your current ad accounts (or wishlist), build a back-of-envelope cost-per-intake model, and tell you what’s worth running.