20 ABA Clinic Instagram Post Ideas to Steal

Most ABA clinics do not stop posting because they lack a plan. They stop because they run out of ABA clinic Instagram post ideas by week three and never start again.

A running list of ideas fixes that. Here are 20 post ideas split into three simple buckets, so you always know what to post next. These ideas fit the trust-focused social media strategy for ABA clinics we cover in a separate post.

Why running out of ABA clinic Instagram post ideas kills consistency

Consistency is the whole point of ABA social media. A feed with a two month gap looks worse to a parent than no feed at all.

Most gaps happen because the person posting sits down, cannot think of anything new, and skips the week. Then skips the next week too.

A list you can pull from removes that blank page problem. You are never starting from zero.

You do not need a professional camera or a design program for any of these. A phone photo taken during a normal day almost always beats a polished graphic. Parents are checking for proof your clinic is real, not for design skill.

Pick two or three ideas at a time and shoot them in one short burst, right after a session or during a slow stretch of the day. Batching a few photos at once saves you from hunting for a new idea every single week.

Keep the photos on your phone in one album so you always have a backup ready. On the weeks life gets busy, you can still post from that saved batch instead of skipping the week entirely.

A backlog of five or six ready-to-go posts is worth more than a perfect plan for the next six months. The backlog protects you on the week you genuinely do not have time to think about social media at all. Sorting your backlog by content pillar makes it even easier to see which type of post you are missing.

Give one team member permission to grab any photo they think fits the list, even if it is not their job to post it. More eyes looking for content means fewer weeks where nobody captured anything worth sharing.

8 clinic life post ideas

1. A photo of your sensory room or a specific therapy space, freshly set up.

2. A short video of a staff member setting up materials before a session.

3. A photo of a craft or activity drying on a counter after a group session.

4. A “meet the team” post introducing one staff member, with a fun fact.

5. A behind the scenes look at a staff training day.

6. A photo of your front desk or waiting area, so parents know what to expect.

7. A short clip of your team celebrating a staff birthday or work anniversary.

8. A photo from a clinic potluck, holiday event, or team lunch.

6 helpful information post ideas

9. A short post explaining what a typical first week of ABA looks like.

10. A plain language explainer on how insurance authorization works.

11. A post answering a question you get asked often at intake.

12. A short list of what to bring to a first session.

13. A post explaining what a BCBA does, in plain terms.

14. A simple explainer on the difference between clinic based and in home ABA.

These education posts do not need to be long. Two or three sentences answering one question works better than a caption that tries to cover everything at once.

6 community and milestone post ideas

15. A shoutout to a referring pediatrician or school partner, with their permission.

16. A post marking your clinic’s anniversary or a staff member’s work anniversary.

17. A local event your team is attending or sponsoring.

18. A season or holiday post relevant to your community.

19. A post celebrating a hiring milestone, like your team reaching a new size.

20. A thank you post to families and staff on a meaningful date, like an anniversary of opening.

A quick reminder before you post any of these. If a child’s face is visible, get a signed release for that specific use. Stick to staff, spaces, and activities when you are not sure.

Community ideas take a little more lead time than clinic life ideas, since they often depend on an event date or another person’s schedule. Keep a running note of upcoming opportunities so you are not scrambling the week of. Many of these same posts do double duty in local parent Facebook groups, where community content tends to travel well.

How to turn this list into a month of posts

Pick two ideas from this list every week. That covers a full month without repeating a single idea.

Keep the list somewhere your posting person can see it, like a shared note or a simple spreadsheet. Check off each idea once you use it, so you know what is left.

When you run through all 20, start again with fresh photos. The categories stay the same. The specific content changes every time, because your clinic keeps moving.

If you are just getting started, do not try to schedule a full month at once. Pick two ideas for this week, post them, and build the habit before you plan further ahead. The No-BS Social Media Guide for ABA pairs this idea list with a weekly posting system and photo release rules.

Frequently asked questions

Can I post photos of clients on our ABA clinic’s Instagram?

Only with a signed release for that specific child and that specific use. When you are not sure, stick to staff, spaces, and activities without identifiable kids. Proof your clinic is real matters more than showing faces.

Do ABA clinic posts need to be professionally produced?

No. A quick phone photo taken during a normal day almost always beats a polished graphic. Parents are checking that your clinic is real and active, not judging your design skill. Simple and consistent wins.

How do I keep from running out of Instagram ideas?

Work from a running list split into buckets like clinic life, helpful information, and community. Shoot two or three ideas at once in a short burst and keep a photo backlog. A saved batch means you can still post on a busy week.

How many times a week should an ABA clinic post on Instagram?

Two posts a week is a solid target. Pick two ideas from a list like this one, and you can cover a full month without repeating. Consistency matters more than volume, since a long gap looks worse than a slower steady pace.