From Cold Contact to Referring Partner
The nurture playbook that turns first meetings into recurring referrals. Why provider relationships die at four weeks, the two touchpoint types that prevent it, and how to deepen the partners actually worth the time.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- Why most provider relationships die at the 4-week mark
- The two touchpoint types: value-add vs. check-in
- The 5-play monthly nurture rotation
- The white-glove sequence for handling an inbound referral
- Quarterly partnership reviews and the magic question
- The bounce network — referring families you can’t take
- Tier-based cadence (Foundation / Strong / Excellent)
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.