The Five Principles of an ABA Landing Page That Converts
Your landing page is the first member of your intake team a family meets. It works every hour your ads run and answers the questions a parent has at eleven at night. This workbook trains it: a four-field form, a ten-minute callback, answers above the fold, a promise your team can hold, and pages that match your ads and your locations.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- The four-field form (first name, phone, email, child’s age) and why every extra field costs you a family
- The ten-minute callback clock: who owns it, and the alert that starts it the moment a form is sent
- The answer block: the five questions to answer above the fold, with insurance answered on the page and never asked in the form
- Promise, then prove: the line near the button that says what happens next, and the four button wordings that work
- The message-match audit: score your top campaigns against their landing pages on the four dimensions a parent notices
- Real location pages: named staff, local facts, local proof, and copy only that neighborhood earns
- Fill-in exercises on every principle, run on your own site the same afternoon
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.