The Coverage Calculator
When four RBTs call out by 7am, who covers? The math of absence in ABA (it’s not 5%), float vs. per-diem vs. overtime, the 6:30am escalation tree, and the attendance system that doesn’t blow up culture.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Get the 40 pages workbook
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What’s inside this workbook
- The 5% myth — why ABA actually runs at 12-18% absence and the 4-week rolling tracker that catches it
- Float, per-diem, or overtime — the dollar cost of each model and when each one wins
- The float-headcount formula — caseload × absence × supervision = required FTE, with worked examples at 10 / 30 / 80 clients
- The 6:30am escalation tree — the 90 minutes after the first text, every decision, every parent script
- The attendance system that doesn’t blow up culture — points vs. coaching, FMLA / ADA / sick-leave landmines, the conversations you can’t outsource
- The Monday-morning absence email your billing team should be sending — three numbers, one inbox, every week
- The retention-coverage flywheel — why getting one right compounds into the other
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.