Local SEO Principles for ABA
How parents actually find ABA clinics — and the five things you control that decide whether they find yours. Grounded in Google’s published ranking factors and the local SEO research we use with paying clients.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Get the 35 pages workbook
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What’s inside this workbook
- Search like a parent — the queries that drive every call (Relevance, Distance, Prominence)
- Google Business Profile — the single biggest lever (with a bonus on in-home / SAB setup)
- NAP & Citations — structured vs unstructured, what the directories actually do for you
- Location & Service Pages — one per town, one per service, what makes them rank
- Reviews — the BACB ethics line, the ‘local justifications’ effect, and a compliant ask system
- Tiered checklists (Foundation / Strong / Excellent) for every principle
- Honest framing on what comes next — and what advanced local SEO actually looks like
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.