The RBT Retention Playbook
The system that stops your best RBTs from walking out for $2 more an hour. The first 90 days, pay that holds, the two career paths (BCBA and Ops Lead), the check-in cadence, and the stay interview that surfaces problems while they are still solvable.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- The 90-day cliff — why half of RBT exits happen before day 90 (and the four checkpoints that fix it)
- Pay that holds, not just pay that hires — pay bands, raise cadence, and the math of staying
- The two paths every clinic has — RBT → BCBA and RBT → Ops Lead (scheduling, billing, HR, recruiting, marketing)
- The check-in cadence — monthly for RBTs, bi-weekly for senior staff, weekly for clinical director
- The red-flag dashboard — six leading indicators that predict an exit 4-8 weeks before notice
- The stay interview — four questions that surface problems before someone decides to leave
- The retention scorecard — six numbers, one page, every quarter
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.