The Five Principles of ABA Ads That Don’t Change
The five truths about paid ads that hold no matter what Meta or Google do next. Who to reach, what to spend, what to expect, your web page, and what makes you different — each with a prompt so you can score your own practice.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- Who to reach — why you pay to reach parents who are ready now, and how to tighten your target before you spend a dollar
- What to spend — the real floor ($4-5K/mo for 90 days), why month 1 costs 2-3x month 3, and how to hold the line when the numbers look rough
- What to expect — why ROAS lies and cost-per-client tells the truth, with the fully-loaded math across ads, SEO, events, and referrals
- Your web page — the second half of every ad, and why the same spend at 6% brings 3x the families it does at 2%
- What makes you different — how to boil your ‘why us’ down to six words and one image, plus the three-parent test
- The real benchmarks — the $35 / $40 / $125 lead costs and 1.5% / 0.94% click rates we work back from across the ABA portfolio
- A self-scoring workbook — targeting, budget, measurement, landing page, and differentiation, each with prompts and a maturity check
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.