The Private-Pay Bridge
Your lease runs seven days a week. Your revenue runs five. This workbook shows you how to package a narrow private-pay offer your BCBAs already deliver, fill it with ads on cheap keywords nobody bids on, run it in your empty weekend space, and convert those families into insurance-based ABA.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
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What’s inside this workbook
- The cash-flow math insurance can’t give you — the 30-60 day payment lag, the pricey keyword auction, and the empty space you already pay for
- Three tests every offer has to pass, plus a menu of proven angles: toilet training, social groups, sleep sprints, summer camp, even D&D for teens
- Format and pricing — weekend sprint vs. short multi-week, the $500-$1,000 anchor, and the 30-day ad-spend breakeven rule
- The keyword arbitrage — why ‘toilet training help’ beats ‘ABA therapy near me’ on cost per lead, and ad hooks written in the parent’s words
- Staffing without wrecking ratios — bonus rates for current staff, no universal ratio, and the clinical floor you never staff below
- The margin worksheet — (price x families) – (staff bonus) – (supplies), positive before a single family converts
- The conversion handoff — peak-impact timing, the clinician-vs-ops role split, the 25-50% range, and the compliance check you can’t skip
Who this is for
ABA practice owners, BCBAs going independent, and operators building referral pipelines from scratch. The content is tactical — scripts, cadences, tracking systems — not theory. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.