The Multi-Location Local SEO Playbook
The next clinic opens empty. Your group already knows how to build a waitlist, but it doesn’t carry over to a new city. This workbook sets up the local foundation before the doors open: who owns every Google profile, which addresses Google will actually list, one standard for every field, a real page behind every listing, and what to do when two of your own clinics compete.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Get the 38-page workbook
Add your details below — the PDF unlocks on the next page.
What’s inside this workbook
- Who holds the keys to every profile, how to get them back from a former agency, and why everyone else gets Manager access only
- Which addresses Google will actually list: in-home only, hybrid centers, partner spaces, and why a virtual office puts every profile at risk
- What to do the day a profile gets suspended
- One written standard for every field at every location: name, category, services, photos, and reviews
- The location page, built in the order parents ask their questions, starting with “are you even in my area?”
- When two of your own clinics compete: niching each one down to its own side of town
- Checklists and fill-in steps a marketing coordinator can run without the owner
Who this is for
Marketing directors and coordinators at ABA groups running 4 to 20+ locations, and founders who still run the marketing themselves. No clinical background needed. Every procedure is written so a coordinator can run it without the owner.
Running a single clinic, or just getting started? Begin with Local SEO Principles, the single-clinic basics. This playbook picks up where that one ends.
Each workbook is a fill-it-in working document, not a read-and-forget ebook. Pages alternate between teaching, exercises, and checklists so the system lives in your practice by the time you close it.
Want a deeper look at your strategy?
This workbook gives you the system. An ABA strategy meeting is where we apply it to your specific market, competition, and stage — and talk through where the organic growth actually lives for your practice. No pitch. Just a focused conversation.