Free Resources
Tactical workbooks for ABA growth
Ten working playbooks for ABA practice owners — referrals, intake, social media, hiring, and local SEO. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing. No fluff, no upsells — these are the same systems we use with paying clients.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Ten workbooks
Newest first. Each workbook is 29-35 pages, designed to be filled in as you go. Enter your details on any of them to unlock the PDF.
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Paid Ads
The Five Principles of ABA Ads That Don’t Change
Most ABA owners learn paid ads the expensive way. Here are the five truths that outlast every algorithm change: pay to reach parents who are ready now, fund a real floor ($4-5K for 90 days), measure cost-per-client instead of ROAS, fix the landing page before you buy more traffic, and boil your ‘why us’ down to six words and one image.
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Operations
The Coverage Calculator
When four RBTs call out by 7am, who covers? The math of ABA absence (12-18%, not 5%), the four coverage models, the float-headcount formula, the 6:30am escalation tree, and the attendance system that doesn’t blow up culture.
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Retention
The RBT Retention Playbook
Stop losing your best RBTs for $2 an hour. The 90-day onboarding, pay bands, two career paths (BCBA and Ops Lead), check-in cadence, and the stay interview that surfaces problems before notice.
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Local SEO
Local SEO Principles for ABA
How parents actually find ABA clinics — and the five things you control that decide whether they find yours. GBP, citations, location pages, reviews, plus a bonus on in-home/SAB setup.
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Hiring
Recruitment Marketing for ABA
Hire like you market. Where to post, how to write a job description that actually gets read, the career page that converts, and the employer brand audit most clinics never run.
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Intake
The Five Principles of ABA Intake
Same principles from your first client to your hundredth. The lean form, the 24-hour rule, the four-touch follow-up, and the three lists every honest waitlist actually needs.
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Social
The No-BS Social Media Guide for ABA
Social isn’t where you generate clients. It’s where you stop losing them. The four-part system — findable, active, authentic, safe — that keeps parents from walking past you.
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Referrals
The ABA Facebook Groups Playbook
Turn parent groups into your free referral channel. 30 minutes a week, zero ad spend, swipe files for comments and posts, 7-day quick-start.
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Referrals
From Cold Contact to Referring Partner
Nurture playbook that turns first meetings into recurring referrals. Why provider relationships die at four weeks — and the cadence that prevents it.
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Referrals
Cold Outreach for ABA
Build a referral pipeline from scratch — the math, the scripts, and the 3-tier prioritization that lands your first 10 referring partners.
Want a deeper look at your strategy?
These workbooks give you the system. An ABA strategy meeting is where we apply them to your specific market and stage. No pitch — just a focused conversation about where the organic growth actually lives for your practice.
