Tactical workbooks for ABA growth
Twelve working playbooks for ABA practice owners — referrals, intake, social media, hiring, and local SEO. Strategy by a BCBA, backed by A-Train Marketing’s 25+ years in healthcare marketing. No fluff, no upsells — these are the same systems we use with paying clients.
ABA Digital Marketing is part of A-Train Marketing — a full-service healthcare marketing agency since 1998.
Twelve workbooks
Pick a category or browse them all, newest first. Each workbook is 29-40 pages, designed to be filled in as you go. Enter your details on any of them to unlock the PDF.
The RBT Retention Playbook
Stop losing your best RBTs for $2 an hour. The 90-day onboarding, pay bands, two career paths (BCBA and Ops Lead), check-in cadence, and the stay interview that surfaces problems before notice.
The Private-Pay Bridge
Your lease runs seven days. Your revenue runs five. Package a narrow private-pay offer your BCBAs already deliver (toilet training, social groups, sleep sprints), fill it with ads on cheap keywords nobody bids on, run it in your empty weekend space, and convert 25-50% of families into insurance-based ABA.
The Intake Conversion System
The deeper build behind the intake principles. Map your five-stage funnel from first touch to first session, plug in your last 90 days of numbers to find the one stage that leaks the most, then fix it with real scripts: who answers the Sunday lead, the tour (or explanation call) that converts, paperwork done live on the phone, and a scheduling close that respects your waitlist.
The Five Principles of ABA Ads That Don’t Change
Most ABA owners learn paid ads the expensive way. Here are the five truths that outlast every algorithm change: pay to reach parents who are ready now, fund a real floor ($4-5K for 90 days), measure cost-per-client instead of ROAS, fix the landing page before you buy more traffic, and boil your ‘why us’ down to six words and one image.
The Coverage Calculator
When four RBTs call out by 7am, who covers? The math of ABA absence (12-18%, not 5%), the four coverage models, the float-headcount formula, the 6:30am escalation tree, and the attendance system that doesn’t blow up culture.
Local SEO Principles for ABA
How parents actually find ABA clinics — and the five things you control that decide whether they find yours. GBP, citations, location pages, reviews, plus a bonus on in-home/SAB setup.
Recruitment Marketing for ABA
Hire like you market. Where to post, how to write a job description that actually gets read, the career page that converts, and the employer brand audit most clinics never run.
The Five Principles of ABA Intake
Same principles from your first client to your hundredth. The lean form, the 24-hour rule, the four-touch follow-up, and the three lists every honest waitlist actually needs.
The No-BS Social Media Guide for ABA
Social isn’t where you generate clients. It’s where you stop losing them. The four-part system — findable, active, authentic, safe — that keeps parents from walking past you.
The ABA Facebook Groups Playbook
Turn parent groups into your free referral channel. 30 minutes a week, zero ad spend, swipe files for comments and posts, 7-day quick-start.
From Cold Contact to Referring Partner
Nurture playbook that turns first meetings into recurring referrals. Why provider relationships die at four weeks — and the cadence that prevents it.
Cold Outreach for ABA
Build a referral pipeline from scratch — the math, the scripts, and the 3-tier prioritization that lands your first 10 referring partners.
Showing all 12 workbooks
Want a deeper look at your strategy?
These workbooks give you the system. An ABA strategy meeting is where we apply them to your specific market and stage. No pitch — just a focused conversation about where the organic growth actually lives for your practice.